Straight from Hawaii
The ukulele shop that makes the Mele ukulele was started by Michael Rock.
Comes the Mele Ukulele
He moved to Hawaii in 1981 and started out building wooden furniture. Soon this lead to repairing ukuleles for friends. Eventually that led to designing and building his own ukuleles. With his one-of-a-kind styling, Rock's ukes soon became something he could sell, something that got the name Mele recognized.
The Growth of Mele
Michael continued to strive to bring the musical community high quality, unique, handmade ukuleles. By 1992 he was achieving fame. His ukuleles were being played by some of the most well known names in the industry. At this point he incorporated his work under the name Hawaiian Instrument Designs, also known as HID Maui.
Under the ID Maui brand name, Michael instituted some innovative features and techniques to build his ukuleles. Eventually, he introduced the Braddah Ukuleles line in 1995.
This line of ukes really took off, and ukulele manufacturers in general began to see a huge rise in business. Michael had to open a separate factory to help produce the ukuleles, as they were selling quite fast. The factory is located in Waiehu, and the store is located in Wailuku.
The Company Today
Today, Michael's company is a well respected maker of ukuleles. They've introduced a variety of lines, and all seem to be quite popular. He offers everything from student models to semi-professional models. Even though he does not make every ukulele himself, each and every one is still made by hand using a two-part production process.
The Mele name is known for producing ukuleles of high quality, consistency reliability and durability. Additionally, a Mele ukulele is quite affordable and a great value for the cost.
Michael continues to develop and introduce new innovations in ukulele design and construction. It is a pretty sure thing that Mele will continue to be a large force in the ukulele market for years to come.
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